Last Week in AVP #96: New Immersive Video World of Red Bull is Out, Apple Unveils the Winners of the 2025 AVP App Store Awards, Apple Holds Special Developer Event for Immersive Media, and more!
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New Immersive Video World of Red Bull is out on Apple TV (source)
A brand new Apple mercy video has launched on Apple TV world of Red Bull is now available to check out today. Let me know your thoughts. It would be great to have a conversation about it.
Apple unveils the winners of the 2025 App Store Awards (source)
Apple Vision Pro Strategy For Immersive Video Production (source)
Apple hosted a two-day immersive media seminar at its Cupertino developer center, unveiling major workflow improvements for Apple Immersive Video creators (we reported about the invitation). The company announced live AIV streaming capabilities launching with LA Lakers games in early 2026, detailed its static foveation technology that preserves image quality during compression, and confirmed expanded tooling support across DaVinci Resolve Studio, Colorfront, and SpatialGen. The sessions covered the complete AIV production pipeline from the Blackmagic URSA Cine Immersive camera through post-production and delivery.
Create stories with immersive video and audio (Apple)
An introduction to capturing Apple Immersive Video (Apple)
Create immersive media experiences for visionOS (Apple)
More All-Black Vision Pro Prototype Parts Surface Online (source)
The image shows what seems to be a Vision Pro’s left power strap and audio pod with the attached power cable. It seems to be identical to Apple’s existing hardware, but uses a dark finish not seen on any production Vision Pro hardware.
Kosutami previously claimed that Apple has been testing a thinner and lighter mixed-reality headset referred to internally as “Vision Air,” featuring a Midnight-colored exterior and reduced weight achieved by switching several structural components and the battery enclosure to titanium. According to the leaker, this model would retain an aluminum exterior but adopt a deep bluish-black finish rather than the Vision Pro’s current silver and white.
New Vibescape for Apple Vision Pro is now available (source)
NEW Vibescape for Apple Vision Pro is now available!
Winter Lights is our most expansive immersive environment yet.
Go chill as snow falls gently, stars twinkle, and a million lights softly glow on a forest of thousands of trees
Posters 2.0 complete rewrite with persistent widgets (source)
Decorate your walls with auto-updating movie posters that actually stay put! 🎬✨
Posters 2.0 is a complete rewrite and reimagining of the app, bringing trending movies & TV shows to your walls:
📌 Persistent spatial widgets (survive restarts!)
🎭 Interactive posters with cast, ratings, trailers
🥽 Tap posters & cast photos to view in Spatial 3D (2D→3D)
🔄 Auto-refresh every 15 minutes with what’s trending
Try FREE – download now and place 1 poster in your space at no cost!
Hyper-Specific Apple Vision Pro Use Cases Emerging Among Early Adopters (source)
The adoption of Vision Pro has led to emerging patterns in how people integrate the headset into daily tasks, revealing a range of hyper-specific use cases that operate outside of Apple’s general marketing focus. These routines come from professionals who handle specialized workflows, students building structured study environments and individuals who rely on Vision Pro for repetitive tasks that benefit from stable spatial layouts. The device’s flexibility allows users to anchor windows, control immersion levels and create focused environments designed around highly particular needs.
Circuit Flux – The World’s First Spatial Circuit Lab for Apple Vision Pro (source)
We Tested the 8K 360 Drone for Apple Vision Pro - Native APMP
ZOZO NEXT’s shopping app has an insanely high level of polish (source)
ZOZO NEXT’s shopping app has an insanely high level of polish. It’s got no gaps at all!
But this is my own fault, though—because I forgot the insert lenses, the white text on the gray cushion button was a bit hard to see. Design-wise, it’s super cool, so it’s tricky to balance.
Recreating Home Alone street in minutes. Made using WorldLabs, Viewed in Apple Vision Pro using AirVis
PersonaChess ver 3.0 is released for Apple Vision Pro (source)
PersonaChess ver 3.0 is released for Apple Vision Pro. - Add support Environment in ground mode. - Various improvements and bug fixes. [JA] PersonaChess ver 3.0 has been released. ・Support for “Environment” in ground mode. ・Various improvements and bug fixes.
The Legs Of Steel crew putting the all-new Apple Vision Pro to the ultimate test (source)
Watch “Backcountry Skiing” from World of Red Bull, a new series of immersive experiences for Apple Vision Pro on Apple TV now!
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Outstanding roundup of whats happening in immersive media production. The static foveation technology Apple unveiled is particulary clever since it preserves perceptual quality while reducing file sizes during compressionm allowing creators to deliver high-fidelity experiences without massive bandwidth demands. Live streaming for Lakers games in early 2026 shows Apple is moving fast on the sports vertical, which makes sense given that live sports tend to drive both hardware adoption and subcription value in ways recorded content cant match.
Outstanding roundup of whats happening in immersive media production. The static foveation technology Apple unveiled is particulary clever since it preserves perceptual quality while reducing file sizes during compressionm allowing creators to deliver high-fidelity experiences without massive bandwidth demands. Live streaming for Lakers games in early 2026 shows Apple is moving fast on the sports vertical, which makes sense given that live sports tend to drive both hardware adoption and subcription value in ways recorded content cant match.